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Press Kit

Media resources for Sew Thrifty

Welcome to the Sew Thrifty press kit. You'll find everything you need to cover our story below. For interviews or additional information, contact press@sewthrifty.com

About Sew Thrifty

Sew Thrifty is a peer-to-peer marketplace where sewists buy and sell fabric, patterns, and sewing supplies directly with each other. The platform connects makers looking to rehome materials they'll never use with sewists searching for affordable, quality supplies. By facilitating direct transactions between community members, Sew Thrifty keeps craft materials in circulation and out of landfills while helping sellers earn money and buyers find exactly what they need for their next project.

Founded by Michele Jones, an industrial engineer and management consultant with experience in product ownership and management, Sew Thrifty was born from personal experience. Michele started sewing during the COVID-19 pandemic as a creative outlet and quickly accumulated more fabric than she could use in a lifetime; a problem she discovered every sewist faces. The idea for Sew Thrifty crystallized when Michele met Mary, a woman forced to sell her entire crafting collection during a move with no easy way to connect with makers who would treasure those materials. Michele applied her decade of experience in process improvement, operations optimization, and product management to build a solution designed specifically for the sewing community's needs.

Sew Thrifty launched publicly on November 29, 2025, and sold 42 items totaling nearly $300 in revenue within its first three days. The platform arrives at a critical moment for the sewing community; as Joann Fabrics closes stores nationwide, sewists are seeking alternatives for affordable supplies. With sustainability and community at its core, Sew Thrifty offers both an economic solution and an environmental one, ensuring that quality materials find their way to makers who will use them rather than ending up in landfills. Michele continues to work as a consultant while building Sew Thrifty and documents her founder journey on TikTok, where her content has reached over 22,000 views.

Key Facts

Launch Date

November 29, 2025

Founder

Michele Jones

Location

Orlando, Florida

Categories

Fabric, Patterns, Notions, Tools, Upcyclables

Website

sewthrifty.com

TikTok

@sewthriftyofficial / @meeshellayy_makes

Meet the Founder

Michele Jones

Michele Jones

Founder, Sew Thrifty

Michele Jones is the founder of Sew Thrifty and a Managing Consultant specializing in process improvement and operations optimization. She holds a bachelor's degree in Industrial Engineering and an MBA, with over 10 years of experience helping organizations streamline operations and manage products effectively. Michele started sewing during the COVID-19 pandemic as a creative outlet. What began as a hobby quickly turned into what she describes as "fabric hoarding;" a problem she soon discovered every sewist faces. After accumulating more materials than she could use in a lifetime and meeting other makers struggling with the same issue, Michele recognized an opportunity to apply her industrial engineering and product management skills to build a solution. The result was Sew Thrifty, a peer-to-peer marketplace designed specifically for the sewing community's needs. Based in Orlando, Florida, Michele is building Sew Thrifty as a solo founder while working full-time as a consultant. She documents her founder journey on TikTok (@meeshellayy_makes and @sewthriftyofficial), where she shares the realities of launching a marketplace from scratch, creating content that has reached over 22,000 views. Michele's approach combines her technical expertise in operations and process optimization with her authentic understanding of the maker community, resulting in a platform that addresses both the practical and emotional aspects of destashing responsibly.

Media Assets

Sew Thrifty Logo (High Resolution)

Sew Thrifty Logo (High Resolution)

Founder Headshot

Founder Headshot

Media Contact

Michele Jones

Founder, Sew Thrifty

michele@sewthrifty.com
@meeshellayy_makes / @sewthriftyofficial

Response time: within 24 hours

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